Mikkel Marius Winther

Mikkel Marius Winther is interested in the way the Internet is changing the way we communicate and the consequences it has on society and everyday life. He loves Twitter, Red Bull and writing about himself in the third person.

New job

“Life is what happens to you while you’re busy making other plans,” my dad told me once, quoting John Lennon I think. And boy have I been making plans.

A couple of months ago I left my full-time job at Wemind to begin a new career as a freelancer. I did it because I wanted to expand my horizons, try new things, and get inspired by working with new people.

Life as a freelancer was hectic and fun, it was pretty much everything I had hoped for. I met some really interesting people and I got some great challenges. It was busy, too. I had to turn down a few cool projects with people I really wanted to work with because I simply didn’t have enough time to do it all. Pretty great. I thought this was what I really wanted to do.

But being a freelancer also has its limitations, at least the way I did it. I had quite a few smaller projects for several different clients. That’s all good and well but it meant that when the opportunity to begin some really big projects presented itself, I had trouble fitting them into my tight schedule. And that’s exactly what happened. Doing freelance work for Zupa Recommended, I felt like I wanted to focus on the projects there instead of trying to make sense of my overflowing calendar.

So I’ve accepted a job offer as UX & Social Media Consultant at Zupa Recommended.

It’s with some sadness that I leave Wemind behind. (I have been working there 20 hours per week since I started as a freelancer.) I still think Wemind is a great company with a bright future. They will probably be looking for someone to do some UX work in the near future. If they do, I’ll be the first to recommend Wemind as a great place to work.

But at the same time I’m also really excited to begin my new life at Zupa Recommended. I believe that the work I do with social media can be much more effective with the power of a great advertising agency behind it. And I believe that the work an advertising agency does can be greatly improved by a deep understanding of social media. Zupa Recommended has a great list of clients and the expertise to do outstanding projects. I can’t wait to become a part of that.

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