Mikkel Marius Winther is interested in the way the Internet is changing the way we communicate and the consequences it has on society and everyday life. He loves Twitter, Red Bull and writing about himself in the third person.
This video is an example of why I’m really excited about where rap is going right now. OFWGKTA mastermind Tyler, The Creator joins one of my favorite rappers of the last couple of years, Pusha T, for an ironic take on the traditional cars-and-women rap video.
It’s just so much fun. Pusha T’s Re-Up Gang are usually unironic unapologetically hardcore gangsta rappers; they incapsulate the genre coke-rap. Now add Tyler’s crazy antics to the mix and the drive-by becomes an egging. And just take a look on Tyler’s face in the traditional gratuitous semi-nude scene. I guess that’s how I would look sitting in that car at 19 (okay, maybe even now).
Tyler’s solo album had some really great songs (and some really forgettable ones, too) and the new Mellowhype album is equally great. And I just saw that Frank Ocean is featured on one of the songs on Kanye West and Jay-Z’s Watch the Throne. I can’t wait to see what comes next for the OFWGKTA boys.
